Priority access for challenge members
One-on-One Coaching with Heidi’s Team By Application Only
You're ready for personalized one-on-one support that works with your body, not against it. Here's how NuLane works, and how to save your place.
Apply for the waitlist$99 to apply, credited as $1,000 toward your coaching investment.

each week
Why there's a waitlist
Real attention takes real limits.
NuLane is one-on-one coaching, and that only works when your coach has real time for you. So we welcome only 1 to 2 new clients each week, and we open a spot only when our team can give it the focus, preparation and care it deserves. That's the whole reason for the waitlist. It isn't a marketing trick, and it isn't about making you wait. It's how we protect the quality of coaching for every client, including you.
How to get on the list
Apply online. It takes a few minutes to tell us about your goals and where you're starting from. Challenge members get priority access. Everyone else joins in the order they applied, and our team reviews every application fairly.
What happens next
- You're on the list. We save your place and keep you informed, without promising a date we can't guarantee.
- We reach out. When a coaching opening is getting close, we'll contact you, and you'll have a short window to schedule your call.
- Your Fit & Goals call. It's a real conversation with our team about your goals, your timing and any questions you have. No pressure.
- You decide. If it feels right for both of us, you enroll and start your coaching year.

What coaching includes
Built for your body, your goals, and your real life.
- Personalized one-on-one attention from Heidi’s coaching team
- Personalized testing and labs where appropriate
- Hormonal support options layered in as needed
- A year-long path for people ready to do meaningful work
NuLane doesn’t replace the challenges, masterclasses, or Transform app. It’s a new, more personal option for people asking for closer access.
Is NuLane right for you?
A good fit if you:
- want one-on-one guidance instead of a group program
- are ready for a year-long path and meaningful work
- want a plan built around your body, labs and real life
- feel like your body has changed and the old approach stopped working
Probably not the right fit if you:
- want a quick fix or a short program
- prefer a group or self-paced option (Heidi's challenges and app are still there for you)
- aren't ready to commit to the process right now

The person behind NuLane
Meet Heidi
Heidi Powell spent five seasons coaching people through yearlong transformations on ABC's Extreme Weight Loss. Today she helps women in midlife work with their changing bodies instead of against them, through her challenges and her podcast, Heidi's Lane. NuLane is the more personal option women kept asking for. Heidi leads the approach, and her coaching team works with you one-on-one.
Read Heidi's storyGet to know NuLane
What would you like to know?
Real women. Real change.
Feel stronger. Trust yourself again.
From Heidi's challenge and Hormone Reset community
A real conversation. No pressure.
Ready to see if coaching is right for you?
Apply for the waitlist$99 to apply, credited as $1,000 toward your coaching investment.